Since 2018

Bringing back a crop Kerala had almost lost

Established in 2018 by three eminent and passionate Horticulturists with one purpose: to bring back a crop Kerala had almost lost.

2018Founded

2018 Founded
3 Horticulturists
100% Genuine
3 Products & growing

A plant that got masked by a cheaper substitute

For generations, families traditionally grew Kasthuri Turmeric (Curcuma aromatica) in their homesteads and used it in traditional skin care. Over time, a cheaper substitute, Zedoary or Manja Koova (Curcuma zedoaria), began to be sold in its place. Traders passed it off under the same name, and the genuine crop slowly disappeared from farms and markets.

The sad reality is most people buying Kasthuri Turmeric end up buying the cheaper substitute due to lack of awareness.

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Bringing it back

Our founders spent their careers in horticulture. Two of them served as faculty at Kerala Agricultural University, where research, including DNA fingerprinting, established how to identify genuine Kasthuri Turmeric from its cheaper substitute.

Since 2018, we have worked to put that knowledge to use. We grow the genuine crop, encourage farmers to cultivate it, and help people recognise the real plant by its leaf characteristics, cream–coloured rhizomes and distinctive camphoraceous aroma.