Three friends from the 1972 batch of Kerala Agricultural University — Dr. B.K. Jayachandran, Dr. Abdul Vahab, and K.R. Balachandran — reunited after nearly fifty years to create a unique venture. Excelling in their individual careers, Dr. Jayachandran and Dr. Abdul Vahab served as Professors in the Department of Horticulture at Kerala Agricultural University, while Balachandran retired as General Manager of Canara Bank. After their retirement, they came together with a shared mission — to revive and popularize the authentic Kasthuri Turmeric (Curcuma aromatica) — setting an inspiring example of purposeful entrepreneurship.
Thus, in 2019, the brand HorticoGreens was born in Thiruvananthapuram. Their goal was clear: to promote genuine, organically cultivated Kasthuri Turmeric across India, countering the rise of cheap substitutes like Manja Koova (Zedoary) in the market. Staying true to their vision, they partnered with around twenty local farmers, ensuring a minimum support price that brought both hope and stability to the farming community.
At the turn of the millennium, Dr. B.K. Jayachandran’s years of research and conservation efforts paved the way for the survival of Kasthuri Turmeric, which was once on the verge of extinction. His work gained strength through research grants from both central and state governments. Today, HorticoGreens produces and markets high-quality planting materials and premium Kasthuri Turmeric powder, rich in medicinal and cosmetic properties.
Celebrated for enhancing skin radiance and glow, it is also considered an excellent natural remedy for stretch marks, pigmentation, rashes, acne, dullness, and dark spots. Regular users report that applying a paste made of Kasthuri Turmeric powder mixed with virgin coconut oil over the body once a week, followed by a warm bath after half an hour, works wonders for skin health.
Beyond business, HorticoGreens stands for a social commitment — promoting sustainable farming practices free from pesticides and harmful chemicals while spreading awareness about health and environmental well-being. Looking ahead, the passionate horticulturists behind HorticoGreens envision taking their brand global and raising awareness about the extraordinary skincare benefits of Kasthuri Turmeric. Their venture stands as a true testament to friendship, dedication, and a deep commitment to nature and society.